Business philosophy: people-oriented, reputation first, stable operation, and win-win cooperation.

Corporate spirit: integrity, people-oriented, scientific, and thought-provoking.

Enterprise style: steady, pragmatic, sincere, and perfect.

Management philosophy: managing people with humanized discipline, cultivating people with school style education, and caring for people with family style warmth.

Enterprise purpose: To improve the allocation of social credit resources, enhance market transaction efficiency, promote the construction of social credit system and credit culture, and serve the national economy and social development.

Principle of Employment: Employ individuals with both moral and talent, cultivate individuals with weak moral and talent, be cautious in using individuals with talent but without virtue, and avoid those without virtue or talent.